Earth Hues Big for 2017

BY JESSE DARLAND ON NOVEMBER 28TH, 2016

Sherwin-Williams

“Eco chic” is the home design trend of 2017, according to the Sherwin-Williams Company. The paint manufacturer has released the first color collection for the new year, and the 20 tones have a decidedly natural and earthy look.

Developed in conjunction with designers at HGTV, the HGTV Home by Sherwin-Williams 2017 Color Collection of the Year is a mix of grays, greens, taupes and browns. The designers took a look at emerging trends in national trends in home décor and design, such as the use of natural materials such as sisal or seagrass, woven textiles and floor coverings, and an increased use of salvaged or upcycled décor items, such as glassware or rustic wood.

The collection’s deep mineral shades, earth tones and mossy gray-greens have been chosen so that individuals can mix and match to create a cohesive look, whether they’re painting a single room or an entire home. Several tones – such as “Privilege Green,” “Liveable Green” and “Rare Gray” – are so-called “bruised greens” that home design website Apartment Therapy has called the “hottest kitchen color” of the moment.

“Our 2017 color forecast for HGTV HOME by Sherwin-Williams takes a deeper dive into the way we see and experience nature and how it impacts our daily lives,” said Carolyn Noble, ASID, Color and Design Manager for HGTV HOME by Sherwin-Williams. “In this era, design matters. The inspired colors of the Color Collection of the Year explore an ever-evolving relationship with nature as we find ourselves rooted into a slower lifestyle at home, our primary haven, and a desire to incorporate those natural details in our lives. For us, the amplified neutrals perfectly illustrate this key theme while the palette gives a sense of balance and harmony.”

The HGTV Home by Sherwin-Williams collection is available exclusively at Lowe’s.

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